Short answer
Itria Ventures reviews are filed under Biz2Credit, because Itria Ventures LLC, a Delaware company based in New York, is the entity behind Biz2Credit's revenue-based financing and some of its term loans. The BBB lists Itria Ventures LLC as an alternate name on the Biz2Credit, Inc. profile: A+ rating, not accredited, 32 complaints in the last three years and 76 customer reviews, most of them five-star. The complaints center on calls after an application, payoff terms and what happens after a missed payment, including notices sent to a business's own customers. Itria was a defendant with Biz2Credit in a 2024 FTC case that ended in a $33 million stipulated order, and it settled a 2020 California licensing matter. If the debits no longer fit your revenue, your agreement decides your options.
By the Business Debt Adjusters research desk. Reviewed October 29, 2026. Sources are linked inline and listed below. If you can show us a record that contradicts anything here, call (877) 817-0404 and we will correct it.
This page summarizes the public record as of October 29, 2026: BBB, New York corporation records, SEC filings, the FTC and California regulators, Connecticut's registration list, federal docket listings and appellate decisions from New York, Florida and Texas. Finding no other regulator action is not proof that none exists.
Itria Ventures, Biz2Credit and the name on your contract
Itria Ventures LLC is a Delaware company formed on 3/6/2014 that registered to do business in New York on 5/16/2014 (DOS ID 4578327). Its SEC filings give One Penn Plaza, Suite 3101, New York as its business address, and it has filed asset-backed securities reports since April 2024. We found no website of its own. Biz2Credit's legal page says its revenue-based financings "are made at the sole and final discretion of Itria Ventures LLC" and that term loans "are made by Itria Ventures LLC or Cross River Bank." A related company, Itria Servicing, registered in New York in 2019.
That is why a business that applied through Biz2Credit often finds Itria on the agreement, the bank debit, the UCC lien and the lawsuit. The deeper Biz2Credit record, including the FTC case, the 2022 class action and the 2015 stacking suit, is on our Biz2Credit reviews and complaints page. Our older Itria pages cover the same company: the Itria review, sued by Itria and Itria settlement pages.
What Itria Ventures sells
Itria publishes no rates or terms. What the record says:
Revenue-based financing.
A purchase of future receivables, made at Itria's "sole and final discretion," according to Biz2Credit.
Term loans.
Made by Itria or by Cross River Bank, Member FDIC.
Pricing.
In a 2026 BBB response the company said an account "uses a fixed factor rate" and that payoff discount deadlines follow the signed contract.
Adjustments.
In a 2025 BBB response it said it offers "Forward Adjustments" on declining receivables for businesses that provide documentation.
After a missed payment.
In another 2025 response it said a returned payment triggered hold letters to processors and receivable sources "per the agreement."
Your contract controls. The first page tells you whether you signed a receivables purchase or a loan, and which company is the funder.
What the record shows
BBB rating:
A+, on the Biz2Credit, Inc. profile, which lists Itria Ventures LLC as an alternate name.
Accreditation:
not BBB accredited. The profile carries one Government Actions alert.
Complaints:
32 in the last three years, 3 of them in the last 12 months.
Customer reviews on BBB:
76, of which 58 are five-star and 13 are one-star.
Business started:
Itria formed 3/6/2014; Biz2Credit started 10/23/2007 per the BBB.
State filings:
Delaware LLC; New York DOS ID 4578327; SEC CIK 0002017813.
Location:
One Penn Plaza, New York, NY 10119.
Itria Ventures reviews and complaints
BBB complaints. Of the 32 complaints, 11 are order issues, 6 sales and advertising, 5 billing, 4 product, 3 customer service and 3 service or repair, and the company answered the ones we read. These sit on Biz2Credit's profile; only two of the recent complaints name Itria, and the BBB does not say which company funded each. The recent ones fall into three groups:
Calls after an application.
Three complaints from July 2025 and August 2026 describe repeated calls, texts and application requests. The company answered that marketplaces and lead generators may share applications and added the callers to its Do Not Contact list.
Payments and payoffs.
An April 2026 complaint says two weekly payments were debited after a skipped week was agreed; the company called it a miscommunication. A May 2026 complaint says a payoff quote was refused; the company pointed to the fixed factor rate and the contract's deadlines.
After a default.
In June and August 2025, two businesses said a lien or notices sent to their clients after missed payments hurt their business with those clients; in July 2025 another said a settlement was breached. The company answered that the merchants were in default, that liens stay until a settlement is paid in full, and that the notices followed the agreement.
BBB reviews. By our count of all 76 reviews, the average is about 4.2 stars, and the five-star reviews praise fast funding and individual representatives. The one- and two-star reviews repeat the complaint themes: the company contacting a reviewer's other business or customers about the debt, a legal threat over a payment less than a day late, about 20 calls a day after an inquiry, a claim of "over 200% APR," and $3,250 paid on a $9,550 loan with no way to pay it down faster. The company replied to 75 of the 76 reviews. Reviews are reported by the people who post them and are not verified.
The pattern matters more than the stars. Several complaints and reviews allege fast action after a missed payment, including contact with the business's own customers, and the company says its notices follow the agreement. Read the default, notice and UCC sections of your agreement before you need them.
The regulatory record
FTC. On March 18, 2024 the FTC sued Biz2Credit, Inc. and Itria Ventures LLC in federal court in New York over how they advertised Paycheck Protection Program processing times, and a stipulated order with a $33 million monetary judgment was entered on March 21, 2024. Our Biz2Credit page covers that case.
California. Itria held a California Financing Law license from December 12, 2014 to December 29, 2019 (file 60DBO-35839). California's regulator revoked it effective December 30, 2019 for an unpaid annual assessment; Itria said it never received the notices because it had not filed a change of address. In a consent order dated March 23, 2020, the revocation was rescinded and Itria was ordered to pay the $250 assessment and $3,000 in fines and penalties. Biz2Credit's legal page says Itria is licensed by the Department of Financial Protection and Innovation.
Elsewhere. Connecticut's October 6, 2026 list of registered commercial financing providers and brokers has no entry under the Itria or Biz2Credit name; we did not check whether an exemption applies.
The court record
CourtListener lists 88 federal dockets with Itria in the case name as of October 29, 2026, in 38 courts. Sixty-nine are in bankruptcy courts, and Itria is the first-named party in 50 of the 88. Our Biz2Credit page breaks down that docket. If you have been served, our Itria lawsuit page covers response options. Allegations are not findings.
Appellate decisions. The state appellate record shows how Itria collects after a default:
Collecting from a merchant's customer
(New York, Second Department, April 1, 2026): Itria held a judgment against a construction company and asked the court to make that company's customer pay Itria a receivable it owed. Suffolk County said no in 2024; the appeals court reversed and granted the petition.
Money moved out after judgment
(Florida, Third District, October 14, 2026): the court affirmed a judgment that $50,000 a judgment debtor paid to an individual, toward rent on a home leased to a relative of the company's owner, was a constructively fraudulent transfer that Itria could recover. The opinion is not final until any timely motion for rehearing is decided.
Seizing restaurant equipment
(New York, First Department, May 6, 2021): the court refused to let Itria seize collateral at a restaurant or appoint a receiver before trial, because Itria had not shown a "probability of success on the merits" and some fixtures might belong to the landlord.
A bank's fraud claims
(New York, First Department, January 19, 2021): in a dispute with Provident Bank, the court let the bank's fraud counterclaims against Itria proceed past the pleading stage.
An individual's appeal
(Texas, Fourteenth Court of Appeals, October 4, 2022): an appeal from a 2022 judgment for Itria was dismissed because the filing fee was not paid.
Who Itria Ventures fits
Itria funds businesses that apply through Biz2Credit, and the positive reviews describe fast approvals and quick funding. It fits a business that can carry fixed daily or weekly debits and has read how the agreement treats a missed payment, a payoff and a request to adjust. Before you sign, ask in writing for the total payback, the payment amount and frequency, the fees, the payoff discount schedule and whether there is a personal guaranty. The MCA calculator converts a factor rate into a comparable cost; see also factor rate vs. APR and the clauses to read in an MCA agreement.
If the payments are more than your business can carry
- Collect every agreement, renewal and settlement you signed with Itria Ventures or Biz2Credit, with the payment history for each, and find the guaranty, adjustment, notice and venue clauses.
- Request an adjustment in writing with bank statements if revenue has dropped; the company says it reviews documented requests. Our explainer on MCA reconciliation covers what to send.
- Blocking debits or moving your account can be treated as a default under many agreements; check your contract before acting. See stopping daily MCA payments.
- Expect a default to reach your customers and processors. The record shows hold letters, liens and court orders directed at the businesses that owe you money. See whether MCA companies can sue you.
- If you settle, get the payoff amount, the schedule and a written promise to release liens and notices once it is paid.
- If you are weighing bankruptcy, read MCA settlement vs. bankruptcy first.
If you are behind or close to it, see how MCA debt relief works and how Business Debt Adjusters handles a file before you miss a payment.
Itria Ventures reviews: common questions
Is Itria Ventures the same as Biz2Credit?
They are related companies. Biz2Credit's legal page says its revenue-based financings are made at the discretion of Itria Ventures LLC and its term loans by Itria Ventures LLC or Cross River Bank, the FTC called Itria a Biz2Credit subsidiary, and the BBB lists Itria Ventures LLC as an alternate name on the Biz2Credit, Inc. profile.
Does Itria Ventures have a BBB rating?
We found no separate profile under its own name. The reviews and complaints we found sit on the Biz2Credit, Inc. profile, which has an A+ rating, is not accredited, and shows 32 complaints in the last three years and 76 customer reviews.
What do Itria Ventures reviews complain about?
Repeated calls after an application, payment and payoff disputes, and what happens after a missed payment, especially liens and notices sent to the business's own customers and processors. Most reviews are positive, with 58 of 76 BBB reviews at five stars.
Has Itria Ventures been sued or fined?
Yes. The FTC sued Biz2Credit and Itria in 2024 over Paycheck Protection Program advertising, ending in a $33 million stipulated order, and California's regulator fined Itria $3,000 in 2020 over an unpaid licensing assessment. Federal docket listings show 88 cases with Itria in the case name, most of them bankruptcy matters.
Can Itria Ventures contact my customers?
The company has said that hold letters to processors and receivable sources follow its agreement, and a New York appeals court in 2026 ordered a merchant's customer to pay Itria a receivable it owed. Check the notice and UCC sections of your agreement.
What should I do if I can't afford my Itria Ventures payments?
Gather your agreements and payment history, check for a guaranty and the adjustment clause, and request any change in writing with your bank statements. Blocking debits or moving your account can be treated as a default under many agreements; check your contract before acting. Then decide who negotiates.
Sources
- Biz2Credit, Inc., Better Business Bureau profile listing Itria Ventures LLC as an alternate name, with its complaints and customer reviews, read October 29, 2026.
- Itria Ventures LLC, DOS ID 4578327 and filing history, New York Department of State datasets on data.ny.gov, read October 29, 2026.
- Itria Ventures LLC, CIK 0002017813, SEC EDGAR, read October 29, 2026.
- Legal disclosures, Biz2Credit website, read October 29, 2026.
- Biz2Credit, Inc., FTC v., Federal Trade Commission case page.
- Itria Ventures LLC, California Department of Financial Protection and Innovation, with the December 2019 revocation order and March 2020 consent order.
- Commercial Financing Providers and Brokers Registered in CT, Connecticut Department of Banking, list as of October 6, 2026.
- CourtListener RECAP search for Itria in the case name, run October 29, 2026.
- Appellate decisions on CourtListener: Matter of Itria Ventures, LLC v Champion Painting Specialty Servs. Corp., 2026 NY Slip Op 01963; Itria Ventures LLC v Beaver St. Pizza LLC, 2021 NY Slip Op 02874; Itria Ventures LLC v Provident Bank, 2021 NY Slip Op 00257. Also Florida Third District Court of Appeal, No. 3D25-1852 (opinion filed October 14, 2026), and Texas Fourteenth Court of Appeals, No. 14-22-00556-CV (memorandum opinion, October 4, 2022), both available on CourtListener.
More research and related pages
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